Another fortnight, another BookMachine column! This time, it’s all about the faceless model on bookcovers and how marketing with imaginative space separates Publishing from other industries. Read the full article over on the BookMachine blog – but here’s a taster to get you started:
There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on them?