This fortnight on Bookmachine, I went a bit bananas…
Collaboration is the rage at the moment, yet the misleadingly straightforward word can hide a minefield of possible pitfalls: how do you reach out to others to start collaborating? And once you’ve formed a partnership, how do you maintain your needs and vision whilst still allowing for those of others? Collaboration can be pretty scary if you haven’t tried it before and if you’ve had a bad experience, it can be even more intimidating.
So what’s the answer? According to workshop leader Jamie Catto, the key is to think bananas!
According to Catto, and numerous psychological studies, we have reached a state of business in recent years where we all expect ourselves to be perfect but, not only is this perfect ideal unattainable, it actually harms our ability to reach our full potential.