Did I hear someone ask for some publishing news? Look no further, because it’s time once again for my monthly publishing news wrap over on BookMachine! Follow the link here and at the end of the excerpt for full hyperlinks and article.
This month in publishing, there has been much news from across the pond as BookExpo took place, with tweaks promised for 2018 to try to find the right balance between Expo and Con. The big books of the BookExpo show have been slightly overshadowed, however, by the continuing fuss over the size of advances being paid to American politicians for their books, including $795k for Bernie Sanders and former FBI Director James Comey is looking at a rumoured $10m bidding war.
In bookselling, once again author James Patterson has partnered with the American Booksellers Alliance for his Holiday Bookseller Bonus program, which this year will give even more ‘bonuses’ to individual bookshops in America. For one bookshop, however, no bonus is needed, as they just sold a first edition James Bond book for a whopping $22,500!
Here’s your monthly summary of hot publishing news from around the interwebs! Don’t forget, you can read the full article over on the BookMachine blog.
This month in publishing news, there has been an unusual obsession with the smell of books. Not only did scientists pin-point that distinctive smell of second-hand bookshops, but the Guardian discovered what you can tell about an individual book from its smell – and why the scent is so addictive.
In the bookselling sphere, Amazon once again dominated the opinions columns, as their forays into bricks and mortar bookshops continue. Plans for a second New York City bookstore, and another in Massachusetts are underway, while Seattle has been tipped as the next Amazon experiment ground.
It’s the time of the month where I round up all the internet’s top publishing stories and stick them in one place on the BookMachine blog for your perusal! Here’s a sneak peek – don’t forget to visit the BookMachine blog for more…
The big news from March in UK publishing is obviously the London Book Fair (LBF). Poland shone at this year’s Market Focus, and the Fair was busier than usual, with six-figure deals struck ahead of time and publishers cheerfully splashing cash as sales rose. This was seen as further evidence of the rise of print, with The Guardian stating that by the end of the month stats showing that print outperformed digital. Yet, despite the recent whopping $65m forward paid for the Obamas’ new book (which hasn’t pleased all and prompted a list of the biggest deals of all time) no single title emerged as this year’s big hitter.
When BookMachine asked for an opinion, I couldn’t not comment. Read the full article here, or grab the snippet below:
Outrage abounds in the wake of Philip Hammond’s 2017 Budget announcement on Wednesday. Amongst other controversial moves, National Insurance (NI) payments on the self-employed have been increased by 2%. But what effect will this raise have on the growing number of self-employed and freelance workers in the publishing industry?
Let’s start by looking at the cold, hard figures. The 2017 Budget has brought in a 2% rise in NI contributions for the UK’s self-employed workers. The self-employed normally pay one of two different kinds of NI: Class 2, if your profits are £5,965+ per year, and Class 4 if they are £8,060+ per year. Class 4 payments are divided into two categories: 9% on profits of £8,060-£43,000, and 2% on profits over £43,000.
Season’s greetings, friends! And boy, what a ride 2016 has been! Here’s hoping that 2017 brings more peace and sanity into the world – and for all of you much prosperity and some grand adventures.
Just because the season of of gifts and feasts is upon us, doesn’t mean I’ve been slowing down on the old journalism front though. Very excitingly, I can now reveal my first ever podcast: The BookBrunch Yearly Wrap 2016 Podcast, brought to you for FREE! That’s right, you can listen in for absolutely no money as some of the publishing industry’s top voices talk about their feelings on 2016 and their predictions for the year to come. The only reasonable excuse for not listening is if you have eaten so much you’re plastered to the couch.
Collaboration is the rage at the moment, yet the misleadingly straightforward word can hide a minefield of possible pitfalls: how do you reach out to others to start collaborating? And once you’ve formed a partnership, how do you maintain your needs and vision whilst still allowing for those of others? Collaboration can be pretty scary if you haven’t tried it before and if you’ve had a bad experience, it can be even more intimidating.
So what’s the answer? According to workshop leader Jamie Catto, the key is to think bananas!
According to Catto, and numerous psychological studies, we have reached a state of business in recent years where we all expect ourselves to be perfect but, not only is this perfect ideal unattainable, it actually harms our ability to reach our full potential.
This fortnight’s BookMachine article is up! This time, it’s on the effects of the digital revolution on business. Read it over on the Bookmachine blog, or get started right here:
World-famous travel and maps bookshop Stanfords has announced that, alongside books, they will now be offering horse-drawn omnibus tours of London to their customers. While this idea fits well with their brand, it definitely breaks the mould of what we have come to expect from a bookshop. And Stanfords aren’t the only ones employing lateral thinking to revamp their brand: it’s a phenomena happening across the board and it’s results are as exciting as they are intriguing.
Why digital forced us to adapt
The last decade has seen a revolution in the way we use technology. It has become unimaginably mobile, instant, easy and relatively cheap. Smartphones were released in 2000 but the iPhone, which really lit the smart-phone fire in line with the roll-out of 3G internet access, was launched as recently as 29 June 2007. The iPad only followed in 1 April 2010. The first mainstream eReaders, the Sony Reader and Kindle, were only released in 2006 and 2007 respectively.
This fortnight’s Bookmachine article, sponsored by Getty images, has gone live! It’s all about the fine line between honest enough and too much in YA literature. Read it over on the Bookmachine blog, or get started right here:
The Office of Intellectual Freedom (OIF), an arm of the American Library Association (ALA), recently released the list of the most banned books in the US during 2014. It’s an annual report, but what’s surprising is that, year upon year, these lists increasingly contain YA and Children’s titles.
These challenges seem to be part of a wider movement debating the appropriateness and necessity of more mature themes cropping up in literature aimed at younger audiences. More importantly, it brings up the question, once you leave the parents out: what do young people really want to read about?
In light of the fantastic time I had at the UK Games Expo this weekend, I thought I’d give a shout out to all those gorgeous RPG publishers out there in this fortnight’s BookMachine article. It’s a pit-stop tour of a diverse and lovely niche in our industry, so please forgive any generalisations: I did my best with a little word count! Read the whole thing over on the BookMachine blog, or get started right here:
This weekend saw one of Britain’s largest annual meetings of leisure games enthusiasts at the 2015 UK Games Expo in Birmingham. Amongst the 14,000 attendees (up 20% from last year) were some were some of the most successful Roleplaying Game (RPG) publishers in the industry, showing that this niche, with its many curious quirks, has a lot to teach the mainstream about publishing in the digital age.
This fortnight’s BookMachine article, sponsored by Getty Images, is all about the growing importance of visual branding, in Publishing and beyond! Check out the full column here, or read this taster to get you started:
Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we are bombarded by an increasing number of advertisements every day, standing out and having a consistent visual brand is becoming harder, and more important, than ever before.
Another fortnight, another BookMachine column! This time, it’s all about the faceless model on bookcovers and how marketing with imaginative space separates Publishing from other industries. Read the full article over on the BookMachine blog – but here’s a taster to get you started:
There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on them?
Another fortnight, another Bookmachine article: and this time it’s all about the Buzzword Trap. You could be trapped without realising it… As ever, read more over on the Bookmachine blog.
Last year, it was all about ‘disruption’, this year it’s all about ‘pivoting’. Buzzwords are a given part of any industry, but when do they start to do more harm than good?
Buzzwords flag up concepts quickly and easily, alluding to an entire theory with just one word or phrase. Let’s take ‘disruption’ as an example. Each time somebody says ‘disruption’, they are referencing the act of innovating against the industry norm, implicitly in such a way as to scupper their competitors. It’s undeniably convenient to be able to sum all that up with one word.
But ‘disruption’ was old hat by mid-2014. Nowadays those in the know are ‘pivoting’ their businesses. Interestingly, when you analyse both of these ideas, they actually mean almost identical things. This not unusual, in fact it’s a critical part of a buzzword’s life-cycle… [READ MORE]