This fortnight’s BookMachine article is up! This time, it’s on the effects of the digital revolution on business. Read it over on the Bookmachine blog, or get started right here:
World-famous travel and maps bookshop Stanfords has announced that, alongside books, they will now be offering horse-drawn omnibus tours of London to their customers. While this idea fits well with their brand, it definitely breaks the mould of what we have come to expect from a bookshop. And Stanfords aren’t the only ones employing lateral thinking to revamp their brand: it’s a phenomena happening across the board and it’s results are as exciting as they are intriguing.
Why digital forced us to adapt
The last decade has seen a revolution in the way we use technology. It has become unimaginably mobile, instant, easy and relatively cheap. Smartphones were released in 2000 but the iPhone, which really lit the smart-phone fire in line with the roll-out of 3G internet access, was launched as recently as 29 June 2007. The iPad only followed in 1 April 2010. The first mainstream eReaders, the Sony Reader and Kindle, were only released in 2006 and 2007 respectively.