This fortnight's BookMachine article, sponsored by Getty Images, is all about the growing importance of visual branding, in Publishing and beyond! Check out the full column here, or read this taster to get you started: Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet,
Tag: Marketing
Bookmachine | The Content Graveyard: How much is too much?
Ever wondered when the content marketing bubble will pop? Read this fortnight's BookMachine article to find out. For the full article, head over to the BookMachine blog. ‘Content is king’ is a familiar adage in publishing circles, but as content marketing begins its apparent decline, that seems unlikely to remain the case. Content Shock: reaching