This fortnight’s BookMachine article, sponsored by Getty Images, is all about the growing importance of visual branding, in Publishing and beyond! Check out the full column here, or read this taster to get you started:
Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we are bombarded by an increasing number of advertisements every day, standing out and having a consistent visual brand is becoming harder, and more important, than ever before.
Continue reading “BookMachine | WYSIWYG: The growing importance of visual branding”