Every year, self-publishing platform and book community, CompletelyNovel, offers ten writers the chance to launch their books collaboratively at the One Big Book Launch. The author selection process means that the opportunity is given to both traditionally and self-published authors to launch for their book with an event, when they might not otherwise be able to.
In light of the fantastic time I had at the UK Games Expo this weekend, I thought I’d give a shout out to all those gorgeous RPG publishers out there in this fortnight’s BookMachine article. It’s a pit-stop tour of a diverse and lovely niche in our industry, so please forgive any generalisations: I did my best with a little word count! Read the whole thing over on the BookMachine blog, or get started right here:
This weekend saw one of Britain’s largest annual meetings of leisure games enthusiasts at the 2015 UK Games Expo in Birmingham. Amongst the 14,000 attendees (up 20% from last year) were some were some of the most successful Roleplaying Game (RPG) publishers in the industry, showing that this niche, with its many curious quirks, has a lot to teach the mainstream about publishing in the digital age.
This fortnight’s BookMachine article, sponsored by Getty Images, is all about the growing importance of visual branding, in Publishing and beyond! Check out the full column here, or read this taster to get you started:
Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we are bombarded by an increasing number of advertisements every day, standing out and having a consistent visual brand is becoming harder, and more important, than ever before.
Another fortnight, another BookMachine column! This time, it’s all about the faceless model on bookcovers and how marketing with imaginative space separates Publishing from other industries. Read the full article over on the BookMachine blog – but here’s a taster to get you started:
There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on them?
On Wednesday night, I attended this launch of Snapshots II, a collaborative book produced by BookMachine and Kingston University Press. Each year, the Kingston Publishing MA students get together and hand pick their favourite articles from the BookMachine blog and curate them into one beautiful, publishing-nerd-friendly blook.*
Very excitingly, the 2015 blook featured, not one, but two articles by me! I am incredibly thrilled to have been featured at all and I have been thoroughly impressed by the final product. This year’s students really outdid themselves!
I am very pleased to announce with this fortnight’s article, that my BookMachine posts, and BookMachine itself, are now sponsored by none other than Getty Images! This is a really exciting development and I couldn’t be prouder to be working with such a creative and forward-thinking company.
As for the article, this week its all about coding and how to futureproof your skill set. You can read the whole post right here on the BookMachine blog, but here’s a little taster to get you started:
The digital revolution might seem like a challenge to us now, but there’s a whole new generation of digital natives that will be coming into the jobs market over the next decade, for whom coding, apps and mobile technology are as natural as breathing.
My final report from the IPG Annual Spring Conference is now officially live on the Society of Young Publishers’ Press Forward blog! Here’s an excerpt, but head over to Press Forward if you want to keep reading.
It’s emerging that one of my favourite things about working in Publishing are the conferences. There’s a great sense of community around them, most particularly, perhaps, at the Independent Publishers Guild (IPG) Spring Annual Conference. The Conference, which took place on the 4th-6th of March just outside Oxford, was a place for Independent Publishers across the UK – and for some internationally – to come together and discuss the state of the industry from our point of view.
Kicked off by a talk from Amazon’s Russell Jones, with what is becoming the company’s signature social media ban and delicate handling of question time, there ensued three days of sessions, talks and round-table events on everything Independent. From Facebook and handling online followings to the latest legal legislation that will impact publishers in 2015, few stones were left unturned as we were whipped through every aspect of the industry at top speed… [READ MORE]
Last year, it was all about ‘disruption’, this year it’s all about ‘pivoting’. Buzzwords are a given part of any industry, but when do they start to do more harm than good?
Buzzwords flag up concepts quickly and easily, alluding to an entire theory with just one word or phrase. Let’s take ‘disruption’ as an example. Each time somebody says ‘disruption’, they are referencing the act of innovating against the industry norm, implicitly in such a way as to scupper their competitors. It’s undeniably convenient to be able to sum all that up with one word.
But ‘disruption’ was old hat by mid-2014. Nowadays those in the know are ‘pivoting’ their businesses. Interestingly, when you analyse both of these ideas, they actually mean almost identical things. This not unusual, in fact it’s a critical part of a buzzword’s life-cycle… [READ MORE]
Corporate Social Responsibility (CSR) has become an increasingly important part of corporate identities during the last decade. Environmental and social concerns have become core, not just to forerunners such as The Body Shop and Timberland, but even huge corporations such as Starbucks, Unilever, and Walt Disney. The question remains, however: will a commitment to CSR add value to your business as a Publisher?
In its simplest form, CSR focuses on a triple bottom line of social, environmental and financial responsibility. In an increasing number of countries there are laws stating that, to a greater or lesser degree, each business should be responsible for its actions. Many businesses are choosing to go beyond simple compliance, though, and are creating CSR guidelines and commitments of their own.
This leaves an enormous scope for discussion, but for this article I’m going to look at environmental responsibility, as the figures for Publishing in this area are pretty astonishing… [READ MORE]
Another day has passed at this year’s IPG Spring Annual Conference – and what a wonderful day it was! So many engaging and insightful talks and sessions, with much live-Tweeting on my part for the Society of Young Publishers (@SYP_UK). There’s also been much excitement whenever I mention that I’m working for a brand new imprint, Periscope (@periscopebooks), which has been just so lovely to experience – thank you everyone for being so supportive and interested. I can’t wait to bring out this year’s books!
The second day has been chock-a-block with sessions, even more so than Wednesday as it’s been a full day of events, so there is definitely too much to cover in one post! Nevertheless, here are some personal highlights from each of the sessions I attended:
This year, I am attending my very first Independent Publishers Guild (@ipghq) Annual Spring Conference, live-Tweeting the whole event on behalf of the Society of Young Publishers (@SYP_UK) and representing Periscope (@periscopebooks), the new international literary fiction imprint I’ve just started as Editorial Assistant at.
With a welcome by IPG Chair Oliver Gadsby and hosted through an afternoon of events by IPG patron Jonathan Harris, Day 1 of the Conference has already been jam-packed. With insightful sessions from Amazon’s Russell Jones, Toppsta’s Georgina Atwell (@magnocarta) and Nina Peregrine-Jones (@_bookrights_), George Banbury of Perseus Book Group and the gadget man Dean Johnson (@activrightbrain), there’s far too much to cover in one blog post. These are just three the highlights and thoughts I’ve taken away so far.
1. Publisher’s are fans of transparency
It is very rare that Amazon will speak publicly, so it was an unusual and thought-provoking privilege to have listened to Russell Jones at the #ipgsc today. As is the Amazon way, however, there was a total lock-down on discussing the contents of the talk in the media. This was really unfortunate because a few of us felt that what Jones was saying was not only incredibly positive, it could help to mend the breaches between the tech giant and the Publishing industry.
Ever wondered when the content marketing bubble will pop? Read this fortnight’s BookMachine article to find out. For the full article, head over to the BookMachine blog.
‘Content is king’ is a familiar adage in publishing circles, but as content marketing begins its apparent decline, that seems unlikely to remain the case.
Content Shock: reaching critical mass
Loosely, content marketing is marketing that involves the creation and sharing of content to acquire and retain customers. For example, a company or organisation might use a blog to answer customer’s question relating to one or more of their products, in order to draw them into a sale. So far, a solid marketing theory.
However, partly fuelled by the content marketing craze, the amount of content on the internet has started to double every 9-24 months. This has major implications for the efficacy of content marketing in the long term because, while there is an infinite amount of content we can produce, there is only so much we can take in. Once we reach this point of critical mass, where there is more content out there than can be consumed, the content marketing model falls apart in a phenomenon being referred to as ‘Content Shock’. [READ MORE]
Bookmachine time again! This week, I’m discussing the possibility that robots might soon be writing our books and the effects that could have on the Publishing industry. As ever, if you want to continue reading, head over to the Bookmachine blog.
We need to talk about AIs, algorithms and Rights. Over the next decade or two these issues are only going to become more prominent and will likely become major concerns for the Publishing industry.
AI authors – fact, not fiction!
On Thursday, Publishing Perspectives posted an article on possibility that AIs will soon writing our books for us.
This is not as far out as it first sounds. Major and minor news outlets across the web are already using AI-authored stories on their websites. These AIs are capable of compiling articles from raw data and, for the most part, they are indistinguishable from those written by humans. While these stories are still cleared by human editors and have certain flaws, such as not being able to include quotes, they can produce stories almost instantaneously, and in multiple languages. What’s more, they can create thousands of news stories in the time it takes a human journalist to produce only one.
Needless to say our friends in Silicon Valley are already working on the next generation of these AIs: ones which can write fiction novels. I scoffed a few years ago when I heard they were going to write news stories, I’m not fool enough to scoff again… [READ MORE]
Last year, The 2014 Digital Book World and Writer’s Digest Author Survey revealed that of the traditionally published authors who took part in the survey, 59.3% earned less than £600 per year. A report from the Authors’ Licensing & Collection Society (ACLS), What Are Words Worth Now?, furthered that average author earnings were below £11,000 per year, down almost £3,500 from the previous report in 2005. Not enough to live on and well below the minimum wage.
The debate over how we pay our authors was hot all year, and it looks not less important as we enter 2015. Clearly, many authors are not making enough money to live on, but is this because we’re paying them unfairly or because their content isn’t selling?
How authors traditionally get paid
Authors generally receive payments for their books via a forward, with royalties thereafter. The forward is a lump sum paid to the author by the publisher when the book is first purchased. The author’s royalties are then taken by the publisher and kept until such time as the author has effectively paid back their forward. It is only at this point that they begin to receive royalties. This is termed ‘earn out’.
Most authors, however, will never achieve ‘earn out’… [READ MORE]
Two days after the Society of Young Publishers (SYP) AGM on Diversity in Publishing, I am still mulling. As the thoughts coalesce, I can’t help but conclude that there are some fundamental problems in our industry barring diversity.
When we talk about diversity, it has so many definitions. Seonaid Mcleod has been working with EQUIP (Equality in Publishing) at the PA, which defines it as diversity of sexuality, gender, economic circumstance, ethnicity, geography, education, pregnancy, maternity – the list goes on for a long time! Indeed, it’s such a broad topic, I hardly know where to begin.
The ‘Diversity in Publishing’ debate panel for the SYP AGM 2015 was composed of Abigail Barclay, Managing Consultant at Inspired Selection; Seonaid Mcleod, PR Executive at the Publisher’s Association (PA); Kyle Cathie, from Kyle Books, and Suzanne Collier, owner of Book Careers. Despite the irony of a panel composed of four caucasian women, the variety of their viewpoints on the industry gave an insightful overall perspective on the issues at stake. The points raised cut the industry to its quick.
Over the past few weeks, headlines have been peppered with claims that reading eBooks before bed is bad for your health. A new study, published in the journal of the Proceedings of the National Academy of Sciences (PNAS), has found that reading light-emitting eBook before sleep can compromise the quality and length of your sleep amongst other things.
Researchers conducted experiments on 12 subjects, who were put into controlled environments before bed for a period of two weeks. Participants were either given a light-emitting (LE) eBook or a print book to read for four hours before sleep. Those reading LE eBooks fell asleep on average 10 minutes later than those reading print, had suppressed levels of the sleep hormone melatonin, slept less deeply and took ‘hours longer’ to wake up in the mornings.
All this can lead to serious health issues: sleep is crucial to maintaining an alert, healthy body and suppressed melatonin production can lead to an increased risk of certain kinds of cancer… [READ MORE]
As some of you may know, I have started up a weekly column over on the Bookmachine blog. Here’s the second installment: should we be panicking about Twitter in 2015?
Tweeps are panicking about the future of Twitter as, in recent months, its famous reverse-chronological timeline, has come under threat. Discussions are now underway on the possibility of introducing algorithmically curated timelines to sort the Tweet from the chaff – but is this really a good thing?
The changing face of Twitter
On the 7th November 2014, Twitter celebrated its first year as a trading business. It’s been a tumultuous year, as the site has consistently failed to meet predicted user sign-up figures, throwing shareholders into fits of anxiety and confidence by turns. Still hoping to become one of the tech giants, Twitter’s had to look at why people aren’t signing up. [READ MORE]
A moment of great excitement has fallen upon me: I have a regular column! Every other Monday, I will be posting over on the Bookmachine blog about publishing, social media, and the future of media industries. Pretty gnarly, huh?
Here’s an excerpt of my first article, to read more head over to the Bookmachine blog.
At the FutureBook Conference 2014, Orna Ross presented a Big Idea to publishing: the new Ethical Author code from the Alliance of Independent Authors (ALLi). A week later, it was the theme of #FutureChat, where it became apparent that some of the biggest ethical quandaries for authors concern review practices.
What is the ethical author code?
Reviews are a crucial part of any publicity campaign, and sourced in ethical ways, they’re great tools to market your content with. A positive book review can help persuade someone your content is good enough to purchase. Multiple complimentary reviews in different places or from different sources assist in making a product memorable. Quotes from reviews make good content on social media and repeated mentions of your title can help make it a trending subject online.
Conversely, bad reviews can undo your other marketing and publicity efforts. But surely even a bad review is not an excuse for an author to stalk or commit acts of physical violence against the offending reviewer, right? Wrong. [READ MORE]